Posted January 24, 2019 11:06:50The new female-focused line of ladies tricycles from brands like Stella and Tricylo is headed to the U.S. market this fall.
The new line, which launched last year in Japan, will include an all-female design team that will produce the tricyclers in-house and sell them through its online storefront.
The Tricycle Team, which has already made its debut in Tokyo, will be launching in the U of A campus this fall as well.
“We wanted to take a look at a female-oriented brand and be more of an inclusive brand for women,” Tricycle Director of Brand Development and Marketing Sarah Baughman said.
“It’s a way to show that our brand is not just for women, but also for all types of people, especially young girls.”
The brand, which was created by Baughmans sister, Kate, with Stella’s blessing, was launched last month at a pop-up shop at the University of British Columbia campus, where it was met with enthusiastic reviews.
“It was just like a whirlwind,” Baughmann said.
The new line will be limited to 100 tricycling units in-stock and will be available for purchase online starting this fall at $299, which is a significant increase from the current retail price of $199.
The tricycler will be sold at select UBC stores, and Stella will be selling the tricycle at UBC’s pop-ups in addition to its flagship outlet in the campus.
Stella is offering the tricycle for $50 off in-store purchase at the end of February.
“There’s so much more to do with Stella, and we’re excited to be bringing it to the masses,” Stella brand manager Alex Lopatin said.
The women’s tricycle will feature a distinctive design inspired by Stella, a bike brand that Baughmanson founded in 2012.
“The Stella Team is incredibly excited to have the Stella team join our team to design the Stella brand tricycra,” Stella founder Kate BaughMaggie Gaudette said.
Stella’s brand director, Alex Lottmann, is also joining the Stella Tricycle team.
“Kate is a true pioneer in bringing Stella into the women’s movement and we are so excited to bring her to the Stella Team to design and produce Stella’s new line of tricycyclists,” Gaudet said.
“I know Stella fans are hungry for more female-centric, innovative designs, and with Stella in the team, we can continue to deliver our bold and bold feminist visions,” Stella president and CEO Erin Hockett said.
While Stella and the Tricycle Teams are collaborating on the brand’s designs, Stella will also be working with the UBC community to help shape the brand, Gaudett said in a press release.
Stella will create a series of events and events that will be open to the public, such as an on-campus bike party, which will be held on the campus in March 2019.
The Tricycle teams plans are in place and the new Stella Tricycles line is expected to hit store shelves in mid-March 2019.
Stella has partnered with Stella and other brands to create its own lines of products, including Stella’s signature signature, red tricycle.
The Stella team will also collaborate with Stella to develop Stella tricycotourism plans for women.
Stella launched its first women’s Tricycling Team at a UBC event in January 2019, where a large group of Stella fans attended a live show on stage.
Stella also launched a women’s team for UBC in February 2019.
“Stellas Tricycotourism is a great way to help bring Stella’s passion for women and girls into the mainstream and encourage women to embrace women-focused products,” Stella Brand Manager Erin Hocksett said at the time.
“I look forward to working with Stella on these exciting new opportunities, and working with them on our upcoming Women’s tricycle campaign.”